July 2025

BiyaPay currently supports American Express Card (Amex) as the payment tool for MoneyGram remittances, but it must meet the requirements of the card-issuing bank and regional policies. The 2024 Cross-border payment industry report shows that 87.4% of global payment gateways have integrated Amex clearing channels. Meanwhile, MoneyGram’s Amex transaction success rate through BiyaPay has reached …

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最近不少做海外市场的朋友都在讨论一个话题：WhatsApp广播的打开率到底该怎么提升？这个问题看似简单，实际涉及到用户行为习惯、内容策略、发送时机等多个维度。根据Meta官方发布的《2023年即时通讯软件使用报告》，全球每天有超过200亿条WhatsApp消息被阅读，但广播消息的平均打开率却只有32%-45%之间，这个数字在不同行业呈现明显差异。 先说个有意思的发现。我们团队去年针对东南亚市场做过为期半年的追踪调研，发现下午4-6点发送的广播消息，打开率比上午时段高出18%。但同样的时间策略拿到中东市场，效果却完全相反——当地用户更习惯在晚间9点后查看非紧急信息。这说明地理文化因素对用户行为的影响，可能比我们想象的更直接。 具体到内容结构，有个容易忽视的细节：带表情符号的广播标题，平均能提升7%的点击率。不过要注意的是，表情使用数量超过3个时，打开率反而会断崖式下跌。英国某咨询公司做过眼动实验，发现用户扫视广播列表时，目光在每条消息上停留的时间不超过0.8秒，这意味着前15个字符的吸引力至关重要。 说到用户心理，有个真实案例值得分享。某跨境电商平台做过A/B测试：在广播消息里加入「限时专属」字样的版本，转化率比普通版本高出23%，但打开率反而低了5%。后来通过用户回访才发现，部分客户觉得「专属」意味着需要更多操作步骤，反而产生了抗拒心理。这个例子说明，提升打开率和转化率有时候需要不同的策略。 技术层面也有操作空间。使用a2c.chat这类工具的商家发现，带动态变量的广播消息（比如插入用户姓名或最近浏览记录），打开率比通用模板稳定高出12-15个百分点。不过要注意数据合规问题，欧盟最近更新的《数字服务法案》明确规定，个性化推荐必须获得用户二次授权。 行业差异带来的数据波动更值得注意。我们在拉美市场服务过的旅游行业客户，广播打开率常年维持在58%左右，而同地区的电子产品商家平均只有34%。深挖背后的原因，发现旅游类信息往往包含明确的时间节点（比如航班变动、景点开放时间），而电子产品促销缺乏这种天然紧迫感。 发送频率的把控也是个技术活。印尼某美妆品牌做过为期三个月的测试：当周发送次数超过3次时，用户屏蔽率会飙升到19%，但若间隔超过10天，老客户的复购率又会下降8%。他们的解决方案是建立分级发送机制，通过用户活跃度标签来动态调整发送频次，成功将整体打开率稳定在51%的水平。 最近半年观察到的新趋势是，带短视频说明的广播消息正在改变用户习惯。虽然WhatsApp本身不支持视频自动播放，但包含「点击查看操作演示」文字提示的广播，其附件视频的打开率能达到主消息的1.8倍。不过要特别注意视频时长，超过20秒的内容完播率会直线下降。 关于用户画像的精准度，有个反常识的数据：标注为「高活跃度」的用户群体，对广播消息的响应速度反而比普通用户慢11%。分析后台数据发现，这类用户通常同时订阅多个商家的广播，信息过载导致他们需要更长时间筛选有价值的内容。因此针对这类用户，发送时段应该有意避开其他商家的集中推送时间。 最后说个容易被忽略的细节：广播列表的命名规则。对比测试显示，用「品牌名+服务类型」（如「A2C_客户支持」）的列表名称，比纯品牌名的留存率高14%。这是因为用户在清理订阅列表时，更容易记住这个广播能提供什么具体价值。同时建议每隔半年更新列表名称，通过细微调整重新唤起用户注意。 提升打开率本质上是个系统工程，需要持续的数据追踪和策略迭代。从我们服务过200+企业的经验来看，坚持测试-优化-再测试的闭环，配合专业的运营工具，三个月内平均能实现打开率35%到50%的跨越式增长。关键是要建立用户行为数据库，把每次发送都当作获取洞察的机会，而不是简单的信息推送。

In the decision-making process of tea drink consumption, emotional impulse accounts for as high as 62% (Nielsen 2024 survey), but only logical calculation can achieve the optimal long-term value. Data shows that the probability of Generation Z (aged 18-28) being influenced by social media when choosing new products is 78%. For instance, the first-day sales …

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When it comes to designing and installing electrical systems, one of the most critical yet often overlooked aspects is how wiring looms are routed. Efficient routing isn’t just about making things look neat—it’s a science that impacts performance, safety, and longevity. Let’s break down the key strategies professionals use to ensure wiring looms do their …

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If you’ve ever dealt with swelling after a cosmetic procedure, you know how uncomfortable and frustrating it can feel. Whether it’s post-filler puffiness or lingering inflammation from a treatment, the recovery phase often comes with its own set of challenges. This is where innovative solutions like LIPOLAB step in. Designed to minimize downtime and enhance …

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Ever wondered why some people seem to age like fine wine while others struggle with visible signs of skin damage? The answer often lies in understanding how skin behaves over time and what science-backed strategies can genuinely help restore its youthfulness. Let’s explore practical, evidence-based ways to revitalize your skin without falling for fleeting trends. …

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If you’ve ever considered getting a tattoo but felt overwhelmed by the design process, you’re not alone. Many first-time users struggle to translate their ideas into a visual concept that feels personal and meaningful. This is where tools like the Tattoo AI Generator come into play, offering a bridge between imagination and reality. But is …

Is Tattoo AI Generator ideal for first-time users? Read More »

At 16:00 on July 21, 2025, the ETH/BTC trading ratio was 0.0652, meaning that 1 Ethereum could be exchanged for 0.0652 bitcoins. This was a 4.3% decrease compared to the same period last month, but an 8.7% increase compared to the beginning of the year. This data is derived from real-time aggregation of leading exchanges …

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KEMSO offers a standard 30-day return period (accurate to 720 hours) for fuel pump products. If consumers find manufacturing defects such as a seal leakage rate exceeding 5 milliliters per minute or an abnormal motor noise amplitude greater than 60 decibels after receiving the product, they can apply for a full refund with the original …

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In today’s data-driven world, analysts are constantly searching for tools that not only simplify their workflows but also deliver actionable insights. One platform that’s been gaining traction for its ability to turn raw numbers into meaningful stories is MyTwoCensus. By focusing on U.S. demographic data, this resource has become a go-to for professionals who need …

How MyTwoCensus Helps Analysts Understand Trends Read More »